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About The Report






                                                                          As we head into 2019, many of us in the food industry
                                                                          are defining goals for the year, and selecting areas and
                                                                          activities we will put our time, effort and money into,
                                                                          to meet these strategic goals. This is where the annual
                                                                          Godrej Food Trends Report comes in! The goal of the
                                                                          report is to draw on the collective experience and insight
                                                                          of the industry, collate it, and share useful data with
                                                                          the larger food fraternity to help all of us in our forward
                                                                          planning.

                                                                          This year, the report is bigger, having reached out to
                                                                          over a hundred representatives of the food fraternity,
                                                                          carefully selected for their deep insights and valued
                                                                          opinions. It’s also wider, covering inputs from more
                                                                          locations than ever before. And, it is deeper, because our
                                                                          respondents included Caterers, Chefs, Food Bloggers,
                                                                          Health Professionals, Home Chefs, Media Professionals,
                                                                          Mixologists, Nutritionists, Producers, PR professionals,
                                                                          Restaurateurs, Retailers, Sommeliers, and Writers, who
                                                                          shared deep insights about their respective areas with
                                                                          us. The complete list of experts who contributed to this
                                                                          report is available on the following pages.

                                                                          For the Godrej Food Trends Report 2019, we created a
                                                                          close-ended survey of 16 category-specific questions
                                                                          designed around trends in Dining Out, Dining In,
                                                                          Beverages and Desserts. We asked our experts to select
                                                                          their top three picks in every category, and provide a
                                                                          rationale for each of their selection. We then matched
                                                                          the most popular picks from each category with
                                                                          overlapping picks in other categories to finally arrive at
                                                                          our shortlist of the ten most visible trends.
                                                                          Our panel of experts unanimously agreed that 2019
                                                                          will find us exploring our culinary diversity in more
                                                                          ways than ever before! The food industry will draw
                                                                          inspiration from a special genre of subject matter
                                                                          experts - grandmothers, mothers and home chefs, to
                                                                          translate traditional wisdom, knowledge and practices
                                                                          into commercial products and experiences. Our experts
                                                                          predict that Indian ingredients and flavours to dominate
                                                                          in our kitchens, conversations, menus, beverages and
                                                                          even in our desserts, and I am really excited at the
                                                                          prospect!

                                                                          I hope you enjoy reading the Godrej Food Trends Report
                                                                          2019, and find our predictions helpful in propelling your
                                                                          food goals ahead! We are thankful to all our experts
                                                                          for being generous with their time, deliberating over
                                                                          options, and sharing their erudite opinions, many of
                                                                          which you can find peppered throughout this report.

                                                                          Rushina Munshaw Ghildiyal
                                                                          Managing Director
                                                                          A Perfect Bite Consulting
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