Page 2 - food-trend-2019
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Introduction





                                                                                                                                                                                                            It is said that food is an element that binds us all
                                                                                                                                                                                                            together; truer words have not been spoken! Food is a
                                                                                                                                                                                                            universal experience that all human beings share and
                                                                                                                                                                                                            the love of food often brings together people of diverse
                                                                                                                                                                                                            backgrounds and taste.

                                                                                                                                                                                                            The sheer diversity of food across the country means
                                                                                                                                                                                                            that our eating habits and styles are forever evolving.
                                                                                                                                                                                                            With multiple brands in the food space, Godrej is
                                                                                                                                                                                                            well positioned at the epicentre of an exciting food
        What's                                                                                                                                                                                              movement in India.
                                                                                                                                                                                                            Last year, we embarked on a gastronomic journey along
                                                                                                                                                                                                            with culinary experts across the country and curated
        Cooking                                                                                                                                                                                             our first edition of the Godrej Food Trends Report. In
                                                                                                                                                                                                            its second edition, we have doubled the respondents
                                                                                                                                                                                                            and reached out to over 100 experts – Chefs, Thought
        Inside?                                                                                                                                                                                             Leaders and Food Influencers across major cities.

                                                                                                                                                                                                            In 2019, the top food trends are veering towards regional
                                                                                                                                                                                                            and hyper-local food. The prediction for this year is
        •  INTRODUCTION
                                                                                                                                                                                                            the rise and supremacy of regional Indian cuisines and
        •  ABOUT THE REPORT                                                                                                                                                                                 flavours as well as local ingredients. Healthy eating is
                                                                                                                                                                                                            coming up as a refreshing trend and will take the centre
        •  OUR PANEL OF EXPERTS                                                                                                                                                                             stage.

        •  TOP 10 PREDICTIONS FOR 2019                                                                                                                                                                      More and more people are embracing a greener way
                                                                                                                                                                                                            of life, and food preferences are changing to reflect this
        •  DINING OUT TRENDS                                                                                                                                                                                eco-conscious lifestyle. This year will herald the rise of
            Upcoming Cuisines                                                                                                                                                                               root-to-fruit dining that focuses on conscious cooking
            Menu Inspirations                                                                                                                                                                               where there is a mindful attempt to maximise food
            New Restaurant Concepts                                                                                                                                                                         resources and minimise waste.
            Exciting New Food Categories                                                                                                                                                                    In 2019, the home chef will find a place in the sun
            Health and Lifestyle Trends in Restaurants                                                                                                                                                      and recipes from your grandmother’s kitchen will be
                                                                                                                                                                                                            celebrated once again. Well, for the rest of the trends, I
        •  DINING IN TRENDS                                                                                                                                                                                 shall let you read the Godrej Food Trends Report – 2019.
            Preferred Alternatives to Home-cooked Meals
            Cooking Trends at Home                                                                                                                                                                          I would like to thank all the contributors for taking the
            Food Categories at Home                               New Year                                                                                                                                  time to respond and making the report bigger, richer
            Convenience Foods                                                                                                                                                                               and more diverse. We hope you enjoy reading the
            New Kitchen Tools                                           New Trends                                                                                                                          Godrej Food Trends Report as much as we enjoyed
            Kitchen Design                                                                                                                                                                                  putting it together. Here’s hoping to a year full of good
                                                                                                                                                                                                            food and nourishing conversations.
        •  BEVERAGE TRENDS
            Alcoholic Beverages                                                                                                                                                                             With gastronomic regards,
            Non-alcoholic Beverages
                                                                                                                                                                                                            Sujit Patil (@sujitpatil)
        •  DESSERT TRENDS
            Desserts                                                                                                                                                                                        VP & Head Corporate Brand and Communications
                                                                                                                                                                                                            Godrej Industries Limited & Associate Companies
        •  POPULAR CHOICE
            Top bets of 2019
            Trend we never want to see again



                                                                                                                                                                                           Survey design
                                                                                                                                                                                           Rushina Munshaw Ghildiyal
                                                                                                                                                                                           Research and data analysis
                                                                                                                                                                                           A Perfect Bite Consulting LLP
                                                                                                                                                                                           Vikhroli Cucina

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