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About The Report






                                                                                                                                                                                                            As we head into 2019, many of us in the food industry
                                                                                                                                                                                                            are defining goals for the year, and selecting areas and
                                                                                                                                                                                                            activities we will put our time, effort and money into,
                                                                                                                                                                                                            to meet these strategic goals. This is where the annual
                                                                                                                                                                                                            Godrej Food Trends Report comes in! The goal of the
                                                                                                                                                                                                            report is to draw on the collective experience and insight
                                                                                                                                                                                                            of the industry, collate it, and share useful data with
                                                                                                                                                                                                            the larger food fraternity to help all of us in our forward
                                                                                                                                                                                                            planning.

                                                                                                                                                                                                            This year, the report is bigger, having reached out to
                                                                                                                                                                                                            over a hundred representatives of the food fraternity,
                                                                                                                                                                                                            carefully selected for their deep insights and valued
                                                                                                                                                                                                            opinions. It’s also wider, covering inputs from more
                                                                                                                                                                                                            locations than ever before. And, it is deeper, because our
                                                                                                                                                                                                            respondents included Caterers, Chefs, Food Bloggers,
                                                                                                                                                                                                            Health Professionals, Home Chefs, Media Professionals,
                                                                                                                                                                                                            Mixologists, Nutritionists, Producers, PR professionals,
                                                                                                                                                                                                            Restaurateurs, Retailers, Sommeliers, and Writers, who
                                                                                                                                                                                                            shared deep insights about their respective areas with
                                                                                                                                                                                                            us. The complete list of experts who contributed to this
                                                                                                                                                                                                            report is available on the following pages.

                                                                                                                                                                                                            For the Godrej Food Trends Report 2019, we created a
                                                                                                                                                                                                            close-ended survey of 16 category-specific questions
                                                                                                                                                                                                            designed around trends in Dining Out, Dining In,
                                                                                                                                                                                                            Beverages and Desserts. We asked our experts to select
                                                                                                                                                                                                            their top three picks in every category, and provide a
                                                                                                                                                                                                            rationale for each of their selection. We then matched
                                                                                                                                                                                                            the most popular picks from each category with
                                                                                                                                                                                                            overlapping picks in other categories to finally arrive at
                                                                                                                                                                                                            our shortlist of the ten most visible trends.
                                                                                                                                                                                                            Our panel of experts unanimously agreed that 2019
                                                                                                                                                                                                            will find us exploring our culinary diversity in more
                                                                                                                                                                                                            ways than ever before! The food industry will draw
                                                                                                                                                                                                            inspiration from a special genre of subject matter
                                                                                                                                                                                                            experts - grandmothers, mothers and home chefs, to
                                                                                                                                                                                                            translate traditional wisdom, knowledge and practices
                                                                                                                                                                                                            into commercial products and experiences. Our experts
                                                                                                                                                                                                            predict that Indian ingredients and flavours to dominate
                                                                                                                                                                                                            in our kitchens, conversations, menus, beverages and
                                                                                                                                                                                                            even in our desserts, and I am really excited at the
                                                                                                                                                                                                            prospect!

                                                                                                                                                                                                            I hope you enjoy reading the Godrej Food Trends Report
                                                                                                                                                                                                            2019, and find our predictions helpful in propelling your
                                                                                                                                                                                                            food goals ahead! We are thankful to all our experts
                                                                                                                                                                                                            for being generous with their time, deliberating over
                                                                                                                                                                                                            options, and sharing their erudite opinions, many of
                                                                                                                                                                                                            which you can find peppered throughout this report.

                                                                                                                                                                                                            Rushina Munshaw Ghildiyal
                                                                                                                                                                                                            Managing Director
                                                                                                                                                                                                            A Perfect Bite Consulting
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