Page 8 - food-trend-2019
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Top         predictions for 2019












                                                 Artisanal                                                                            Functional                                                                           Ordinary



                                                 will be the                                                                          foods will                                More                                       vegetables




                                                 new“cool”                                  Convenience                               influence daily                           indigenous

                                                                                            cooking will                                                                                                                   will be the
                                                 A growing desire to support local and                                                diet choices
                                                 sustainable practices at both                                                                                                  grains will
                                                 individual and institutional scale, will                                                                                                                                  new exotic
                                                 see a lot more unusual products with       become                                    In 2019, more consumers will use
                                                 labels like rustic, artisanal,                                                       information on the functional and         be revived
                                                 small-batch, crafted, and handmade                                                   medicinal attributes of food products                                                Humble vegetables like Bathua,
                                                 find their way into the mainstream.        respectable                               to help them select those that align      The conversations around health,           Tendli, Lauki, and Tinda, abundantly
                                                                                                                                                                                                                           pervasive in traditional homes but
                                                                                                                                      best with their diet or lifestyle                                                    conspicuously absent from
                                                                                            Concepts like speed-scratch cooking       choices.                                  sustainability and farmer welfare that
                                                                                            will encourage time-pressured                                                       brought Millets into consumer focus        commercial kitchens, will be featured
                                                                                            consumers to cook more often,                                                       last year, will spark a similar interest   prominently in restaurant menus.
                                                                                            thereby driving a demand for                                                        and revival of other traditional grains
                                                                                            products that offer creativity and                                                  and indigenous varieties of rice.
                                                                                            convenience of rustling up quick,
                                                                                            personalised meals at home.
















                                                 Conscientious                                                                                                                                                            Snacking will




                                                 cooking,                                   Fermented                                  Micro-cuisines                                                                     be reinvented

                                    10           Responsible                                foods will be                              will hit the                              Nani,                                    In 2019, the lines between



                                                                                                                                                                                                                          meal-time and snack-time will blur
                                                                                                                                                                                 Dadi & Ma’s
                                                                                                                                       spotlight
                                                                                                                                                                                                                          further, as consumers get more
                                                 eating will
                                                                                                                                                                                                                          opportunities to replace their main
                                                                                                                                                                                                                          products that align with their
                                                 gain traction                              everywhere                                 Consumers can look forward to an          recipes will                             meals with credible snacking
                                                                                                                                                                                                                          priorities around health,
                                                                                                                                       explosion of conversations, events,
                                                                                            Newfound consumer respect for              products, and dining experiences                                                   convenience and costs.
                                                 Growing appreciation for the intricate     traditional wisdom around the              inspired by micro-cuisines from           rule menus
                                                 relationship between personal food         perceived health benefits of               specific sub-regions, communities,
                                                 choices and environmental wellbeing,       fermentation, coupled with its             and even family kitchens of India.        2019 will see the food industry
                                                 will find consumers actively seek          potential for infusing deeper, more                                                  creating more opportunities to pay
                                                 solutions that help minimize impact        complex flavours into food, will fuel a
                                                 on themselves and the environment.         demand for a wider variety of                                                        homage to mothers, grandmothers
                                                                                            naturally fermented products on                                                      and home chefs as the original
                                                                                            shelves and menus in 2019.                                                           sources of inspiration, and custodians
                                                                                                                                                                                 of our rich culinary diversity.
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