Page 3 - food-trend-2019
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Introduction





                                                                          It is said that food is an element that binds us all
                                                                          together; truer words have not been spoken! Food is a
                                                                          universal experience that all human beings share and
                                                                          the love of food often brings together people of diverse
                                                                          backgrounds and taste.

                                                                          The sheer diversity of food across the country means
                                                                          that our eating habits and styles are forever evolving.
                                                                          With multiple brands in the food space, Godrej is
                                                                          well positioned at the epicentre of an exciting food
 What's                                                                   movement in India.
                                                                          Last year, we embarked on a gastronomic journey along
                                                                          with culinary experts across the country and curated
 Cooking                                                                  our first edition of the Godrej Food Trends Report. In
                                                                          its second edition, we have doubled the respondents
                                                                          and reached out to over 100 experts – Chefs, Thought
 Inside?                                                                  Leaders and Food Influencers across major cities.

                                                                          In 2019, the top food trends are veering towards regional
                                                                          and hyper-local food. The prediction for this year is
 •  INTRODUCTION
                                                                          the rise and supremacy of regional Indian cuisines and
 •  ABOUT THE REPORT                                                      flavours as well as local ingredients. Healthy eating is
                                                                          coming up as a refreshing trend and will take the centre
 •  OUR PANEL OF EXPERTS                                                  stage.

 •  TOP 10 PREDICTIONS FOR 2019                                           More and more people are embracing a greener way
                                                                          of life, and food preferences are changing to reflect this
 •  DINING OUT TRENDS                                                     eco-conscious lifestyle. This year will herald the rise of
     Upcoming Cuisines                                                    root-to-fruit dining that focuses on conscious cooking
     Menu Inspirations                                                    where there is a mindful attempt to maximise food
     New Restaurant Concepts                                              resources and minimise waste.
     Exciting New Food Categories                                         In 2019, the home chef will find a place in the sun
     Health and Lifestyle Trends in Restaurants                           and recipes from your grandmother’s kitchen will be
                                                                          celebrated once again. Well, for the rest of the trends, I
 •  DINING IN TRENDS                                                      shall let you read the Godrej Food Trends Report – 2019.
     Preferred Alternatives to Home-cooked Meals
     Cooking Trends at Home                                               I would like to thank all the contributors for taking the
     Food Categories at Home  New Year                                    time to respond and making the report bigger, richer
     Convenience Foods                                                    and more diverse. We hope you enjoy reading the
     New Kitchen Tools  New Trends                                        Godrej Food Trends Report as much as we enjoyed
     Kitchen Design                                                       putting it together. Here’s hoping to a year full of good
                                                                          food and nourishing conversations.
 •  BEVERAGE TRENDS
     Alcoholic Beverages                                                  With gastronomic regards,
     Non-alcoholic Beverages
                                                                          Sujit Patil (@sujitpatil)
 •  DESSERT TRENDS
     Desserts                                                             VP & Head Corporate Brand and Communications
                                                                          Godrej Industries Limited & Associate Companies
 •  POPULAR CHOICE
     Top bets of 2019
     Trend we never want to see again



                                                          Survey design
                                                          Rushina Munshaw Ghildiyal
                                                          Research and data analysis
                                                          A Perfect Bite Consulting LLP
                                                          Vikhroli Cucina

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