Page 10 - food-trend-2019
P. 10

Dining                                                                                                                               Upcoming Cuisines






                                                                                                                                              A growing desire to learn more    the unexplored micro-cuisines from
                          Out Trends                                                                                                          about our diverse culinary culture   Coastal India (57%), North-East
                                                                                                                                                                                India (53%) and the Non-vegetarian
                                                                                                                                              and traditions is already driving
                                                                                                                                              exploration, documentation and    communities of South India (40%).
                                                                                                                                              presentation of micro-cuisines    Amongst global cuisines, Levantine-
                          The Indian restaurant industry is in a continuous state of                                                          of specific sub-regions, and      inspired (Israeli, Turkish) and Korean
                          disruption, fuelled by an endless desire to pursue ideas                                                            communities of India. Our experts   menus are expected to shine.
                          and concepts that are most reflective of the economic                                                               predict that, in 2019, this movement
                          environment, business priorities, and evolving expectations                                                         will extend to dining experiences
                          of diners each year. The concept pop-up, popular as a                                                               in the form of increased interest in
                          means for experimentation with unorthodox formats and
                          cuisines, sparked the birth of the micro-restaurant! What
                          began as a small return-to-roots movement, has evolved                                                                              0   5  10  15  20  25  30  35  40  45  50  55  60  65  70  75  80  85  90  95  100
                          into a full-blown demand for inward exploration! Chefs
                          are thinking differently about their role in the industry, and                                                        Coastal micro-cuisines of India                   57%
                          bringing fresh ideas into their menus. And a new generation
                          of ‘Restopreneurs’ are demonstrating success with concepts                                                            North-East Indian micro-cuisines               53%
                          that would have been considered radical and unviable by
                          the industry just a few years back. Deliciously exciting times,                                                       Non-vegetarian micro-cuisines of South India  40%
                          these are!
                                                                                                                                                Levantine-inspired (Israeli, Turkish) cuisines  35%

                                                                                                                                                Korean cuisines                 29%





                                                                                                                                                                       The trend in America and globally is that we are going to go back to real
                                                                                                                                                                       cuisine. Authentic comfort food and real soul food. In America, FINALLY
                                                                                                                                                                       we will move away from North Indian flavours… I mean, there’s more to
                                                                                                                                                                       Indian food than Butter Chicken! Our cuisine has always been in the hands
                                                                                                                                                                       of our home chefs. But when we took it to the restaurant we changed it.
                                                                                                                                                                       Because it was convenient, good for business... I am guilty of it too. But
                                                                                                                                                   Chef Vikas Khanna   Indian chefs ab darna band kar rahein hai (are no longer afraid). And our
                                                                                                                                                                       patrons have become smart. They are travelling, they know real flavours
                                                                                                                                                                       and they know what they want! In the years to come the stars in restaurant
                                                                                                                                                                       kitchens will be those who are expert in classical regional cuisines and
                                                                                                                                                                       chefs are going to create smaller, richer menus, full of real flavour of home
                                                                                                                                                                       kitchens.






                                                                                                                                                 Micro-cuisines and hyper-
                                                                                                                                                 regional cuisines are becoming
                                                                                                                                                 increasingly important because
                                                                                                                                                 they help us delve into a culture
                                                                                                                                                 that we may have been oblivious
                                                                                                                                                 to before. Also, their flavours
                                                                                                                                                 astonish us, often very pleasantly!












                                                                                                                                                     Roshni Bajaj Sanghvi
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