Page 24 - food-trend-2019

Beverage Alcoholic Beverages

Trends Under the active leadership of a new their money on craft beverages and
generation of entrepreneurs, the
spirits taking the forefront in 2019. 47%
Indian alcohol industry is buzzing with predict that Indian flavour-inspired
new ideas for Indian spirits and wines cocktails will keep spirits high! With
Over the last decade, the beverages industry has that meet, and sometimes exceed, three brands of locally crafted and
undergone substantial transformations to keep International standards! 2018 saw distilled gins entering the market in
abreast with changes in market dynamics. While the industry make inroads into gin 2018, 44% of our panel believes
the pace of these changes understandably differed exploration, whisky blending, meads that Indian craft gin will be more
for alcoholic and non-alcoholic categories, regular and ciders, and packaging of local visible on bar menus this year,
launches of new categories, products, and formats alcohols. 60% of our experts believe along with house-made bitters
ensured that the Indian consumers was spoilt for that this trend would continue and put and tonics.
choice! In this section, we crystal gaze on what a
discerning consumer can look forward to in 2019.

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100

Craft beverages and spirits 60%

Indian flavour inspired cocktails 47%

Locally distilled Indian gin 44%

House-made bitters and tonics 44%

Locally made ciders and meads 36%

The rise of the gin and infusions will
be an interesting trend to watch out With younger, more urban, entrepreneurs
for. Many restaurants have started entering the market, the focus is slowly
their own infusions, and cocktail bars shifting away from legacy spirits. Small-
using Indian hints like star anise or batch, local, freshly brewed beers and
turmeric may see a huge surge!
in-house flavours are attracting customers
interests. There's also been a gap in high-
end mixers which is slowly being filled. Antoine Lewis

Ruth Dsouza Prabhu