Page 27 - food-trend-2019

Non - alcoholic Beverages

The industry has finally recognized the Probiotic-rich drinks like yogurt-based
importance of bringing innovative, non- options, Keffir, Jowar, and Nachni Ambils
alcoholic beverages to tap into the massive (fermented millet beverages) would prevail.
teetotaler market in India! However, the A fair number of our experts (35%) believed
sheer diversity of preferences in this market that the health-conscious consumer would
was reflected in the responses we received, drive the demand for Vegetable and fruit
and no single trend came out universally juice blends like Basil Cucumber shots
strong. Nearly half (44%) of our experts felt and Beetroot Pomegranate juice. They also
that Indian flavour-inspired drinks such expect Kombucha, a strong health-driven
as Gondhoraj Virgin Mojitos and Guava trend from last year, to continue rising its
Mirchi Mocktails would catch the consumer’s rise in popularity as more consumers start
fancy, while an equal number thought that accepting it as a viable replacement drink.

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100

Indian flavour-inspired drinks (eg. Gondhoraj virgin mojito, Guava
mirchi mocktail etc.) 44%
Probiotic rich drinks (eg. Yogurt-based drinks, Keffir,
Jowar/Nachni ambil etc.) 44%
Vegetable & fruit juice blends (eg. Basil-cucumber
shots, Beetroot-pomegranate juice) 35%
Kombucha 33%

Infused water 32%

Health-conscious individuals prefer low-calorie, non-alcoholic drinks at
drinking occasions, because they want to be seen holding a drink, and at the
same time keep check on their calorie intake. Also, the gym diet is coming
of age, with fitness freaks opting for probiotic and energy drinks during and
after workouts so we will see party versions of these on the menu.
Romy Purkayastha

Healthy is in, and we are constantly on the lookout
for non alcoholic versions for night-outs. Not
everyday is a drink day, and board meetings could
do without a dratted hangover! Kombuchas are fun
and non-alcoholic drinks like non-G&T's make
for a fun holder when at a party. They sometimes
Nikhil Merchant make you feel trendy and in with the times too.