Page 18 - food-trend-2019
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Cooking Trends at Home                                                                                                     Food Categories at Home






             A proliferation of food and travel shows on   that the home cook of 2019 will be most                                            With the ongoing growth in food retail   products will be clearly visible in our
             television and streaming services, food porn   inspired by Television and Video shows                                            that offers deeper immersion, greater   kitchen pantry this year. This revival
             on social media platforms like YouTube and   (46%) and driven by a sense of nostalgia                                            variety, dependable storage and better   would be spearheaded by traditional
             Instagram, along with easier access to tools,   for rediscovering family and community                                           logistics that promises fresher and faster   cooking mediums (62%) replacing the
             techniques, information and ingredients,   cuisine (45%). They also felt that curiosity,                                         food delivery, today’s home cooks are   generic vegetable and international
             is encouraging home cooks to experiment   and a sense of culinary adventure, will lead to                                        spoilt for choice of ingredients they can   oils; regional seeds and grains (52%),
             with dishes beyond their traditional      more experiments with cuisines other than                                              play with in their home kitchens. The   in lieu of regular staples like wheat and
             boundaries. Our expert panel believes     their own (39%) at home.                                                               theme of going local was the strongest   rice; and home-grown produce from
                                                                                                                                              here, and our experts unanimously    kitchen and/or window gardens (47%)
                                                                                                                                              predicted our preference for traditional,   to complement meals with ultra-fresh
                                                                                                                                              regional, home-grown, and indigenous   vegetables and herbs.
                             0  5  10  15  20  25  30  35  40  45  50  55  60  65  70  75  80  85  90  95  100
               Cooking dishes inspired by TV shows / Youtube  46%

               Rediscovering roots by cooking from family, Community cuisines  45%
                                                                                                                                                              0   5  10  15  20  25  30  35  40  45  50  55  60  65  70  75  80  85  90  95  100
               Experimenting with cuisines other than one's own  39%
                                                                                                                                                Traditional Indian cooking mediums (eg. Ghee, Coconut, Mustard, Peanut, etc.)  62%
               Shift to healthier cooking methods  37%
                                                                                                                                                Regional seeds & grains (eg. Millets, Local rice and wheat varieties)  52%
               Cooking dishes inspired from travel  36%
                                                                                                                                                Home-grown produce from kitchen and /or window gardens  47%

                                                                                                                                                Indigenous varieties of fruits & vegetables
                                                                                                                                                (eg. Local, foraged / wild...)     35%
                Because food now                                   Shows like Masterchef etc have                                               Locally grown international fruits & vegetables (eg.   32%
                occupies a large part of                           inspired people to cook as and when                                          Avacado, Passion...
                our imagination and cuts                           they have time. And today there is
                across social and economic                         a tsunami of content online that has
                strata. The curiosity to                           people educating themselves better
                know is high as well as                            and being inspired!                                                                                      Value and Virtue. As we learn more about why indigenous foods
                a pride in one's own roots    Chef Sadaf Hussain                                                                                                            are good for us, we will make a more conscious effort to include
                and traditions is growing.                                                                                                                                  them in our home cooking. Nutritionists sharing information about
                                                                                                                                                                            the functional and medicinal values of food are growing popularity
                                                                                                                                                                            thanks to which small food retailers are finding reason to deal in cold
                                                                                                                                                                            pressed seed oils and indigenous or domesticated farm produce.
                                                                                                                                                  Saee Koranne Khandekar






                                                                                                                                                 Locally produced International vegetables are big these days,
                     Pritha Sen
                                                                                                                                                 but at the cost of forgetting our own millets and indigenous
                                                                                                                                                 ingredients. As chefs it is one’s duty to connect with local
                                                                                                                                                 producers and farmers, interact with them, get one’s hands
                                                                                                                                                 dirty once in a while. Know where our produce is coming from
                TV food and cooking                                                                                                              and what we are putting on the table. To bring about change
                shows offer creative new                                                                                                         one needs to create that demand and supply.   Chef Michael Swamy
                ideas and novelty to
                home cooks. It gets them
                appreciation from family
                and friends.











                  Ruchi Shrivastava
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