Page 16 - food-trend-2019

Preferred Alternat ives to

Dining Home - cooked Meals

in Trends Busier lives, nuclear families, disposable menus, along with customisation
income, the internet, travel, online ordering,
for diet requirements, will become
and digital payment options are driving our
preferences around what, when, and how we more prevalent. These services are
expected impact the restaurant
eat at home. We are busier than ever but we pick-up and/or delivery (39%)
Food is the new cool! Appearances matter, and
they influence consumer food choices - not only clearly prefer a hot fresh meal. A stronger services. But our panelists also
when dining out, but also when dining in at home. focus on health and fitness means we are indicated a partiality towards
For the home diner, innovative little restaurants are looking for convenient solutions to eating ready-to-cook meals (31%),
offering everything from vegan bowls to Korean or healthy and fresh as well. Our experts predict indicating that concepts like
Sri Lankan, and an army of Home Chefs are dishing that food delivery services (76%) will grow speed-scratch cooking (using
up everything from Kashmiri to Malabari, Bohri to as the most preferred meal alternatives in a combination of convenience
Bengali, Parsi to Assamese cuisines and more from 2019, along with Meal subscription services foods and fresh ingredients) will rise
their home kitchens. And thanks to errand services (58%), that offer the convenience of fixed in time to come.
and food delivery apps like Uber Eats, Swiggy,
Scootsy, all these options are just one phone call
away! For cooks at home, kitchen environment, 0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100
available tools and convenience play a big role in
the cooking choices they make. In this section, we Food delivery services 76%
look at key trends that will affect the home kitchen
in 2019. Meal subscription services 58%

Restaurant pick-up and/or delivery 39%

Fruits and salads 31%

Ready-to-cook meals 31%

There are many alternatives to home cooked food these days but top most on the
list is definitely ordering food at home using food delivery apps. With so much
money being invested in this industry, the consumer is also being pushed to order
food from these tech savvy apps. It’s easy to order, there are multiple cuisine
options. And that view that home delivered food had to be greasy, dirty and
cheap is changing, now there is a space for fine dining meals, good clean food.
Chef Saransh Goila Life is getting busy time is becoming precious, with less time to cook at home,
ordering home style food is definitely going to spike.

Food delivery as well as meal subscription services have become more
sophisticated and reliable in terms of both service and the quality of
the cuisine and food delivery aggregators have contributed massively
to the growth of food ordering as an alternative to cooking at home.
The addition of home chefs to the options offered by some of the food
delivery services has helped blur the line between the two eternal
Bhisham Mansukhani options somewhat.