Vikhroli Cucina

The fine art and craft of Culinary Chronicling @VikhroliCucina Season 4

05 July 2018 , 0 comments / 4 likes
On 30th June 2018, the who’s who of the world of culinary chroniclers were present at the at the fourth edition of Vikhroli Cucina. The Culinary Chroniclers Conclave - a unique industry event was hosted by Vikhroli Cucina in collaboration with Rushina Munshaw Ghildiyal. Godrej Group’s flagship property - Vikhroli Cucina is a first-of-its-kind brand platform where brands operating in the food space, chefs, bloggers, influencers and food lovers can come together. From celebrated chefs to filmmakers and photographers to columnists, the event brought together distinguished professionals committed to the art and craft of chronicling cuisines through Art, Literature, Media and Photography. So come, glide down the journey of a food chronicler
  • Ready, Steady and Go!

    The stage was set for the chroniclers to take over at the auditorium in Godrej One in Vikhroli, Mumbai on June 30, 2018. A transformed space by Godrej Interio led to some great conversations.

  • Bringing together the best of the food industry

    The welcome note by Sujit Patil, Vice President and Head - Corporate Communications, Godrej Industries Limited and Associate Companies (GILAC), was just the right thing to get the ball rolling. Speaking about the event, Sujit said, “Vikhroli Cucina is an initiative by Godrej to create an ecosystem where key influencers in the food space engage with each other, cross-pollinate ideas and discuss trends for the betterment of the industry.” He introduced the audience to the speakers at the event and also to the tongue twister of the day, “Culinary Chroniclers Conclave.”

  • The thought behind the conclave

    “I conceived the Culinary Chroniclers Conclave as a common platform for all our modern chroniclers from various disciplines to connect with one another, share divergent perspectives and hopefully weave a wonderful new narrative around food. Personally, I can’t wait to see them all under one roof.” This was a powerful message that Rushina Munshaw Ghildiyal, Culinary Expert, Writer and Consultant, addressed the audience with.

  • The Chocolate Installation by Zeba

    The Tree of Life installation by chocolatier Zeba Kohli perfectly captured the realities of the world through sculpted chocolate in the form of fishes, houses and guitars. Truly in every sense, the Cacao tree is the tree of life.

  • The Stream of Champions marching forward

    (From L-R): The stream champions for Art, Literature, Photography and Media were Rushina; Vikram Doctor, Editor, Special Features for Economic Times; Saba Gaziyani, Food Photographer and Food Stylist; and Ruchi Shrivastava, Co-founder, Greed Goddess Media. They spoke about a wide array of things ranging from doodling to journalism and recipe writing to food photography. They also emphasised on how food and media go hand in hand.

  • Music adding harmony to the conclave

    Nothing complements great food better than good music. The Culinary Chroniclers Conclave surely had all departments covered.

  • Lecture on Culinary Chronicles of India

    Dr. Mohsina Mukadam, Professor and Head of Department of History at Ramnarain Ruia College, Mumbai, spoke about unconventional methods of chronicling food stories such as manuscripts about Ayurveda. “It is important to know our ancestors' food habits and how it helped to chronicle our food,” she said.

  • Masterclass on setting up a microwave video shoot in your kitchen by Godrej Appliances

    Ruchi gave some valuable tips on how to shoot food videos. According to her, “Food is the beginning of communication and conversation.” Well, you can’t disagree with that now, can you?

  • Conversation on Food and Oral Tradition

    (From L-R) Lalita Iyer, Author, Journalist and Columnist; Saee Koranne –Khandekar, Co-founder, Scrollific Content Studio and Author of Crumbs; and Shubra Chatterji, TV Producer; spoke about the various ways in which food recipes have been passed on for generations. Did you know folk songs and poems were one of the ways through which recipes were shared?

  • Lecture on building a career as a food writer

    When industry veterans speak, you better be all ears. Vikram and columnist Marryam Reshii shed light on how to make a successful career as a food writer.

  • Installation of layers of a tiffin

    Sonal Ved, Food Writer and Cookbook Author, travelled the length and breadth of India to chronicle distinctive food habits in tiffins. With more than two years of research going into her book, there is bound to be interesting stuff in there.

  • Masterclass on how to style and photograph a chicken curry by Godrej Tyson

    Saba made chicken curry come alive, figuratively, in her masterclass. “The curry is the hero of your shoot, make it look like a hero,” she said.

  • Conversation on how to write a cook book

    (From L-R): Vikram, Saee, and filmmaker Jyotsna Shahane discussed how penning down a recipe is all about describing the process without making it look tedious.

  • Masterclass on how to present a recipe from plate to page by Godrej Veg Oils

    Ankiet Gulabani, Founder and Editor of Belly Over Mind, explained what the best way to document a recipe is. What to include and what not to is what he stressed on. Not very different from Shakespeare’s to be or not to be, is it?

  • Masterclass on food doodles by Godrej Natures Basket

    “If you have a pen and a paper, you can doodle the food you want. But it’s also important to have fun. If you aren’t having fun, tear up the page,” said Rushina during a session on food doodling.

  • Lecture on unusual ways of telling food stories

    Who would have thought food and romance could be blended together? Celebrity Chef Ranveer Brar said, “Just because right now there is a need for information, recipes, historical texts and research, do we want to lose the romance with food? I don’t think we should.”

  • Conversation on the role of a food critic

    (From L-R): Sourish Bhattacharyya, Columnist, Blogger and Co-founder of Tasting India Symposium; Antoine Lewis, Food and Wine Writer; and Anisha Rachel Oommen, Editor and Co-founder, The Goya Journal; discussed if the age of reviewing food is over.

  • Session on the world of the culinary chronicler

    Renowned journalist and columnist Vir Sanghvi spoke about how differently food is perceived around the world. “French cuisine is a collection of techniques while Italian and Indian cuisine is a collection of recipes,” he explained.

  • Lecture on how to document food through digital video

    Ramesh Bhaskar, Head of YouTube Sales and Brand Advertising, India, listed his mantras to document food through digital videos.

  • Lecture on how to be a culinary video star

    Chef Varun Inamdar, Chocolatier and Host of The Bombay Chef, summed up what it takes to be a video star, “You need to start understanding what your audience is expecting of you.”

  • Felicitation Ceremony

    The power-packed day ended with the Culinary Chroniclers Hall of Fame. ArchaeoBroma, India’s first-ever nationwide conference on the archaeology, anthropology and sociology of food, was felicitated for its inspirational legacy of work. Rhea Mitra-Dalal collected the plaque from Sujit and Saee on behalf of the ArchaeoBroma team.

  • Felicitation Ceremony

    Vikram Doctor was felicitated by Varun and Marryam for his prolific inspirational work and continued commitment towards the art and craft of culinary chronicling.

  • Felicitation Ceremony

    Legendary chef Jiggs Kalra (who is also known as the Czar of Indian Cuisine) was felicitated with The Culinary Chroniclers Hall of Fame award.