Vikhroli Cucina

Four food photography trends on social media

15 November 2019 , 0 comments / 0 likes
It is said that a picture is worth a thousand words and so home chefs should tap into the potential of social media with gusto. From succulent meats to fluffy idlis to crunchy leaves of lettuce, the social media is awash with drool-worthy food pictures that help people to eat with their eyes. At the Home Chef Matters – Towards Healthy Cooking, food stylist Nitin Tandon who is known for his attention to detail shares food photography trends he sees happening and coming in the future. Tandon, a visual storyteller, agrees that less is more when it comes to food styling. He says, “The food stylist’s world is a visual one. And in this, God lies in the plating and presentation. The dish has to look irresistible and attractive.” Here are some of his top tips from the session.


Lighting makes all the difference

Good lighting is key to emphasizing the textures and colour balance of your food photography. The trick, therefore, is to use flash sparingly. Tandon advises capturing food images as much as in natural conditions as possible. “Studio lighting is no longer in vogue. Natural light falling from one source is the best technique to click images.” His advice is to opt for simplicity rather than create a drama. Tandon suggests softer lighting to avoid harsh shadows.


Colour

Traditionally, it was a norm not to click a food photograph in blue. Though people love seeing colour, more recently ‘monochromatic colour scheme’ is fast emerging as the biggest trend. Tandon explains, “Today, a whole lot of dark shades have emerged in food photography from dark blue, blue-black and earthy colours.” Photos with shabby appeal with raw and rustic textures are increasingly becoming widespread.


Crockery

Getting the right crockery can also attract eyeballs — vintage teacups, cocktail glasses, minimalist white bowls, stoneware plates are making a comeback. Tandon says, “Whenever you get some time off, go out and check out stuff in the markets. Invest in good crockery and cutlery like bold plates and dark crockery that best align with the food’s aesthetic.”


Imperfectly Perfect

Presentation is arguably the most important aspect when it comes to photographing food. But when every photo on social media is retouched to perfection, the image loses its allure. Think random half-eaten apple or an empty plate containing food crumbs that strike an instant chord with the viewer. Tandon concurs that imperfection is trending on social media. “However, imperfect doesn’t mean sloppy images. The new norm for 2019 is realness and imperfection,” he signs off.


So how do you want your food pictures to go viral? Share your comments with readers below.

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