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India votes for fresh, reveals Godrej Nature’s Basket study

06 April 2018 , 0 comments / 4 likes
After the successful launch of a flagship store at Worli, Godrej Nature’s Basket inaugurated a new one in Juhu, which hosted the release of the ‘Fresh Food Trends Report 2018’

Godrej Nature’s Basket (GNB), India’s pioneering food chain, launched the ‘Fresh Food Trends Report 2018’ to understand how urban India buys and consumes food. The report was launched with a panel discussion at its flagship new store in Juhu. Spanning across several Indian cities, gender and age groups, the report aims to delve deep to understand behaviours and attitudes towards home-cooked food, grocery shopping and cooking.

The panel discussion featured eminent personalities from the world of food and fitness. Hrishikesh Kannan (popularly known as Hrishi K), Radio Host & Producer – Radio One 94.3FM, Mumbai, was the moderator. The panel also included Avani Davda, Managing Director, Godrej Nature’s Basket; Amrita Raichand, actor, chef and TV food show host; Saransh Goila, celebrity chef and creator of the popular series ‘Run to Eat’; and Ayesha Billimoria, track and field athlete, and captain Adidas Runners, Mumbai.

The panelists discussed how they cooked at a home a lot with their family and how majority of their meals were homemade.

“People believe that healthy is boring, especially when you are cooking for kids; cooking or eating healthy can be exciting. It’s easier to cook healthy food,” noted Amrita.

“Balance is key,” insisted Saransh, “What we cook at home is balanced, and that is what makes any meal healthy.”

Ayesha touched upon the change in the market, on how food brands were reorienting themselves to serve the health-conscious consumer who prefers fresh food.

Speaking at the launch of the report, Avani said, “The Fresh Food Report findings are a testimony to our brand’s vision of being India’s freshest and finest food destination. With more than 50% Indians voting for home-cooked fresh food, it is not surprising that close to 60% of our revenues come from the fresh category. It is also interesting to see that cooking at home has become a way for Indians to bring family and friends together.”

Avani further added, “It is an exciting time for the business, as our new brand promise of ‘Daily Food Delights’ comes to life to offer the freshest and finest abundant food experience to our customers. We are excited to launch another five to six stores in Q1 and are looking at scaling up our footprint to 60 to 70 stores by FY21.”