Where Food Lovers Engage
Godrej Nature’s Basket promises daily food delights
25 September 2017
Category : In the news
Godrej Nature’s Basket (GNB) has unveiled its refreshed brand identity, which focuses on the fresh category. The pioneering food chain aims at redefining India’s freshest and finest food experience. It aims at being the quality fresh neighbourhood store for the customer’s daily food delights.
Its transformation strategy aims at meeting both the special and daily food needs of its customers. According to Tanya Dubash, Executive Director and Chief Brand Officer, “Godrej Nature’s Basket is an exceedingly strong brand with immense potential and this transformation will ensure accelerated growth in a sustainable and innovative manner. The refreshed brand identity centered around the promise of ‘Daily Food Delights’ is an expression of this transformation.”
The food retail chain has plans to aggressively expand its footprint to 60-70 stores. With focus on key categories like Fresh Fruits and Vegetables, Dairy, Bakery, Meat and Cheese, It also aims to nurture its own brands like Healthy Alternatives, L’Exclusif and Nature’s.
Managing Director, Avani Davda , said, “Godrej Nature’s Basket continues to be an iconic and much-loved brand, owing to the strong brand loyalty and equity among our customers. Our new brand promise manifests itself across various levels and will help us offer a more wholesome experience to our customers.”
Godrej Nature’s basket has been a pioneer in the food and grocery space. From its launch as a single store in 2005, it has transformed into an omni-channel retail business. The brand is present through physical stores across India as well as an online portal and mobile application.
The genesis of Vikhroli Cucina was the result of the Godrej vision to bring all its brands operating in the food category together. The aim was to create an ecosystem where chefs, bloggers, influencers, food lovers and others can collaborate to engage, exchange new ideas, gain insights and make new connections with each other.
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