Godrej Nature’s Basket (GNB) has launched its new flagship store at Dr Annie Besant Road in Worli, Mumbai. Its experiential and contemporary retail design brings the freshest and finest food brand philosophy alive. The store boasts of a live granary, fresh spices section, an ice-bed for fresh meats and an exclusive tea and coffee counter.
Avani Davda, Managing Director, Godrej Nature’s Basket, says, “The launch of the Worli store marks a milestone in our journey as it reflects the brand’s new philosophy of ‘Daily Food Delights’. We are excited to launch 6-8 more stores by the end of this financial year in the city.”
According to Tanya Dubash, Executive Director and Chief Brand Officer of Godrej Group, “Godrej Nature's Basket is a pioneer in the food and grocery space and we are committed to continually redefining the food retailing experience in India. Godrej Nature’s Basket is an exceedingly strong brand with immense potential and this transformation will ensure accelerated growth in a sustainable and innovative manner."
The Worli store was designed by Godrej Properties Design studio in collaboration with Studio Lotus. Anubhav Gupta, Chief Design Officer, Business Head – Vikhroli, Head of CSR and Sustainability, Godrej Properties Ltd (GPL), explains, "Our in-house GPL Design Studio partnered with Studio Lotus to re-imagine the future of food retail in India to create a fresh, abundant and authentic neighbourhood shopping experience rooted in Godrej values and provenance for our valued customers.”
Speaking on the design philosophy of the Worli store, Pankhuri Goel, Principal, Studio Lotus, said, "As a brand, Godrej Nature's Basket epitomises freshness and abundance for us, which are the qualities we have tried to bring alive through the retail experience. The design of the store recalls the memories of our experience in the now nearly extinct neighbourhood kirana store, using nostalgic materials in a contemporary interpretation."